MAIZIE, boutique marketing, growth and partnerships

We help ambitious wellness, lifestyle & hospitality brands grow.

Boutique marketing, growth and partnerships consultancy.

More customers.

More members.

More partnerships.

Who We Are

Growing a brand takes more than great marketing.

We're two senior consultants with 20+ years' combined experience growing brands across wellness, lifestyle, hospitality and beyond. We work as an extension of your team, bringing senior thinking and hands-on delivery without the overhead of hiring in-house.

Senior thinking. Hands-on delivery.

We combine senior-level experience across multiple industries with the ability to get stuck into the day-to-day. From setting the strategy to executing it, we become an extension of your team and flex around what your business actually needs.

We connect the dots.

Everything we do is focused on one outcome: Growing your business.

Why us

•Passionate about wellness and hospitality

•Friendly, positive, pro-active and forward-facing

•Confident, client-facing operators

•Strong relationship builders

•Senior experience across different sectors & brands

•Commercial mindset

•Hands-on delivery

•No unnecessary overhead

•We become part of your team

•Founder-friendly

•Genuinely passionate about the industries we work in

What We Do

Our Services.

We help brands increase revenue through marketing, partnerships and customer acquisition.

Hover or tap a service to see what's included.

Who we work with

HospitalityHealth & WellnessExercise & FitnessMembers' ClubsExperiencesTravel - Retreats and ExperiencesLifestyleFamily and KidsConsumer F&B Brands

How We Work

How We Can Work Together

Fractional Growth Team

Senior expertise, embedded in your business.

We become an extension of your team, providing senior marketing, growth and partnership support without the need for full-time hires.

E.g. a number of days per week or month, depending on what works best for you.

Best for: Growing businesses that need ongoing senior resource and hands-on delivery.

Monthly Retainer

Ongoing support where you need it most.

Flexible monthly support across marketing, partnerships, growth and delivery, shaped around your priorities.

Best for: Brands that need consistent support without a full fractional team.

Growth Projects

One challenge. A focused plan to solve it.

Fixed-term projects built around a specific commercial goal.

Best for: Businesses launching or hosting a product, venue or event, looking to grow, enter a new market or build a new partnerships or audience pipeline.

Growth Sprint

Strategy, clarity and a plan to move forward.

A focused 2-4 week sprint to understand the challenge, identify opportunities and build an actionable growth roadmap.

Best for: Founders and teams that know they need to grow but need clarity on where to focus.

Fees

From ongoing fractional support to focused growth projects, we flex around the challenge - not the other way around. Every engagement is scoped around your goals, resource and budget. Get in touch to build your package.

Our Process

01

Discover

Understand your business.

02

Build

Develop the commercial strategy.

03

Launch

Execute campaigns. Secure partnerships. Generate momentum.

04

Grow

Measure. Optimise. Scale.

The Team

Our experience

Daisy Proctor

Daisy Proctor

Commercial Marketing & Strategy

Marketing StrategyMarketing LeadershipCRMGrowth PlanningPaid MediaLaunchesMembership Growth & RetentionCommercial StrategyBrand PartnershipsBusiness DevelopmentPR ManagementInfluencer, Ambassador & Referral ProgrammesTicketingIndustry Expertise, Yoga Teacher Qualified
See personal experience and expertise
Meg Brownlee

Meg Brownlee

Partnerships, Business Development & Growth

Brand PartnershipsBusiness DevelopmentGrowth StrategyMarket ExpansionRetail Partnerships & Distribution, Inc. Buyer and Wholesale ManagementAmbassador and Influencer MarketingUGC Content CreationCreative and Content Copy WritingEvents and RetreatsPublic Relations and PR ManagementNew Business Start Up and Product LaunchFounder SupportIndustry Expertise, Yoga Teacher & Health Coach Qualified
See personal experience and expertise

Previous Work

Case studies coming soon.

Brands we've worked with

Lululemon
Condé Nast
Ministry of Sound
Active Escapes
Holland & Barrett
Mountain Equipment
Wanderlust
Open House London
The Yards
Odyssey MVMT Fest
Olga Valentine
ASOS
The Hot Spot Yoga & Pilates
Habitat Living
Happy Buddha Retreats
Formula 1 Australian Grand Prix
DawBell
Nike
Under Armour
Technogym

SELECTED CLIENTS

Let's Grow

Tell us what you're building.

Send us a note and we'll come back to you ASAP.

Based
London, working with brands anywhere.
Socials
Instagram
MAIZIE team at work